Kinetic Air Seating Collection.

GOODTONE (2025) | K-DESIGN aWARDS

THE PROBLEM: MYTH OF "PERFECT POSTURE"

Is your ergonomic chair still causing pain?

The modern standard of ergonomic seating was first introduced over 30 years ago with Herman Miller’s Aeron chair in 1994. The chair quickly became a benchmark for ergonomic seating and set a new standard for office seating. However, is that still relevant today, given that our lifestyles and habits are vastly different?

Office workers spend up to 80% of their day seated, more than the 8 hours at work 30 years ago. Sitting still doesn't end after work, 90% of free time is spent sitting, watching TV, or doomscrolling on phones. Sitting for extended hours leads to a myriad of issues, such as lower back pain, heart issues, lowered focus, and reduced productivity.

Users like to believe that a high-end ergonomic chair can fix their back pain. Yet many ergonomic chairs still fall short of expectations — lacking proper lumbar support, comfort, or flexibility.

Some common complaints we hear from users are...

LACK OF LUMBAR SUPPORT

loose or thin MESH & CUSHION

uncomfortable backrest

hurt sciatica

MAYBE THE PROBLEM IS NOT IN THE CHAIR ITSELF. bUT HOW WE APPROACH THE ISSUE.

For decades, ergonomic seating has focused on providing stable support and maintaining healthy alignment during long periods of focused work. While effective, it is ultimately designed around keeping the user comfortably seated in one position.

Active sitting takes a different approach. It recognises that the human body is designed to move. Rather than encouraging users to remain still, it promotes small, continuous movements that improve circulation, maintain energy levels, and support concentration throughout the day.

Both approaches aim to solve the same challenge: helping users stay comfortable, healthy, and productive during long hours of sitting.

However, neither solution is perfect. Traditional ergonomic seating can encourage prolonged static postures, while some active sitting solutions may feel distracting or require a significant learning curve before users feel comfortable using them.

WHY SHOULD USERS HAVE TO CHOOSE BETWEEN comfort AND MOVEMENT?

Kinetic Air chair

We believe the future of seating lies in combining the best of both worlds: the comfort and support of static ergonomic seating with the freedom and benefits of active sitting.

The Kinetic Air allows users to switch seamlessly between focused support and dynamic movement, adapting to their needs throughout the day— rather than forcing them into a single way of sitting.

Built for hybrid work and touchdown spaces, Kinetic Air is designed for intuitive use and easily accommodates a wide range of users, making it the perfect solution for the modern workplace.

contoured mesh back

Provides continuous lower-back support for the spine in its natural healthy S-shape.

lightweight frame

The simple kit of parts allows makes shipping, assembly and maintenance effortless.

Rocking tilt mechanism

Our Floating Seat Pan allows for a wide range of movement in Recline Mode and Rocking Active mode.

WIDER SEAT PAN

The 520mm seat pan allows freedom of intuitive movement
and accommodates for all users.

COMES in 3 styles

Designed for versatility, Kinetic Air is available in Mid-Back, High-Back and Stool versions.